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    <loc>https://juliebai.com/home</loc>
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    <lastmod>2020-10-30</lastmod>
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      <image:title>Home - Booking management app for Viator</image:title>
      <image:caption>Current internal software made it difficult for suppliers to manage bookings and contact customers. As the lead designer, I worked with the user researcher to learn more about their needs and designed an app where they can respond promptly outside their office.</image:caption>
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      <image:title>Home - Checkout experience that members love</image:title>
      <image:caption>FabFitFun members get to shop for beauty and wellness products that are 40–70% off retail prices during sales that happen 8 times a year. This exploration looked into the next phase for the checkout experience that members have vested interest in, and was tested successfully with members.</image:caption>
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      <image:title>Home - Discovering things to do on the go</image:title>
      <image:caption>More travelers are using digital maps in-destination to orient themselves and find things to do, and the team saw an opportunity to surface Viator tours and activities with fewer taps.</image:caption>
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      <image:title>Home - Engaging with target users</image:title>
      <image:caption>We asked 6 tourist groups to find an activity using two different apps to determine if tourists preferred seeing a map of individual tours or list of attractions. More people resonated with attraction-based map because this helped them find tours that involved attractions they wanted to check out.</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:loc>https://static1.squarespace.com/static/5ea3332bc2a67508c5f13713/t/5f85f1696052791d9cfcc9c9/1602613652293/map-small.gif</image:loc>
      <image:title>Home - Mapping Attractions</image:title>
      <image:caption>This allowed each tour to stand out and encourage users to play with the cards, in addition to having space to navigate on the map and we decided to move forward in this direction.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5ea3332bc2a67508c5f13713/t/5f84c0a976ef285d813bb29b/1602535602187/sh.jpg</image:loc>
      <image:title>Home - Creating moments of mindfulness</image:title>
      <image:caption>Being present in the moment is becoming difficult with all the digital distractions around us. The founder and I focused on getting people to turn into the app amidst their busy lives and to create a meditation experience that distinguishes Simple Habit from others.</image:caption>
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/5ea3332bc2a67508c5f13713/t/5f879a1db3fbcc4df4c3c138/1602722423309/plastiq-paynow-edit.gif</image:loc>
      <image:title>Home - Paying any bill with credit cards</image:title>
      <image:caption>After a visual design makeover, I produced mobile designs that were consistent with the desktop experience and conducted user testing. The challenge lied in playing with smaller real estate and ensuring that the information that the user provided is visible and clear.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Helping users focus on the task</image:title>
      <image:caption>After registration, this design takes users to making a payment instead of dropping them to an empty dashboard. The update contributed to doubling the percentage of users who make payments after registration.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5ea3332bc2a67508c5f13713/t/5f84ceeccfb344374d37e960/1602539266411/pc-portfolio.png</image:loc>
      <image:title>Home - Designing — for Android experience</image:title>
      <image:caption>Over 900,000 people use Personal Capital app to track over 4.2 billion dollars by linking their financial accounts - from bank accounts to investment, mortgage, home equity loans, and credit cards.</image:caption>
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      <image:title>Home - Perfectly tailored</image:title>
      <image:caption>This design is consistent with the iOS app and adheres to Android UI elements and design patterns for phones and tablets. This included all the screens and features for the app- registration, net worth, spending, investment analysis, settings, widget etc.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5ea3332bc2a67508c5f13713/t/5f84d3afde8e410bcb1817a2/1602540501179/investment_checkup%402x.gif</image:loc>
      <image:title>Home - Investment checkup</image:title>
      <image:caption>Based on connected bank accounts and investments, this tool analyzes and offers insights for the user. The design organizes the insights in an interactive manner where the user can take out related cards in each category and talk to the advisor for next steps.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5ea3332bc2a67508c5f13713/t/5f84d42991489c5a81740ba4/1602540607805/pc-marketing.png</image:loc>
      <image:title>Home - Makeover for Personal Capital’s marketing site</image:title>
      <image:caption>With a new branding, the challenge was to show and tell the app’s features, and hint the new, savvy lifestyle Personal Capital can offer.</image:caption>
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      <image:title>Home - Prepping for iOS 7 update</image:title>
      <image:caption>Stripping skeumorphism, iOS 7 elevated content and set up the trend for flat design. As one of the 2 designers there, we did a visual overhaul of the Personal Capital app to create simplified design patterns that allow users to focus on understanding their financial information.</image:caption>
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